Many people have expressed a fondness for that “ATL” look, so we wanted to give fans the opportunity to vote on it. The ownership liked the circular concept and the rest of the design elements, so they decided to put one of our patented “ATL” logos in the middle as well. He is set to receive rewards for his efforts, and at no time during the design process did he express any hesitation to work with us on developing his look. Excited and completely willing to help, the designer worked with the club, providing different looks for that logo concept. In fact, they liked it so much so that the club reached out to the designer and asked if he would be willing to help mold that concept into a few different looks.
One of the fans had submitted a cool “AS” concept that Silverbacks ownership and brass really liked. The team, during the process, had reached out to some of the designers to make sure their ideas were heard.Īs for some of the finalists appearing similar to certain fan submissions, there is a reason for that. This design was included in the final vote, along with three new designs, some of which took inspiration from unpicked designs. In fact, the one that received the second most votes was submitted far later than the one that ended up winning…and it was a close race that went up until the last moment.Ītlanta designer Michael Jasiczek finished with the winning design. While early submissions obviously have more days to receive votes, some of the late submissions still came close to winning.
By doing a two or three week submission period prior to another fan voting period, we felt that we would be cutting it too close in terms of the deadlines we have with merchandise and other things involving the logo – not to mention allowing people time to adjust to and identify with the new logo prior to the season. We have a deadline that we have to hit to have everything containing our logo ready for the season.
#SILVERBACK LOGO PROFESSIONAL#
That being said, there isn’t as much time in professional socccer offseasons as a lot of people think. We understand that the way the rules were laid out possibly could have given an advantage to the early submissions. I can tell you that time was a big consideration. I reached out to Public Relations Manager Neal Malone, and this was an unfortunate side effect of deadlines. The team posted entries as they received them, which left some designers feeling like the designs that came in first had an insurmountable advantage.
Fans were encouraged to submit their logos, and the winner would be the one with the most likes on the team’s Facebook page. When the team announced the name retention, they did so in conjunction with a Logo Design contest. After openly considering a name change to the Atlanta Chiefs of the original North American Soccer League, the Atlanta Silverbacks instead chose to keep the Silverbacks moniker, in use since 1998, when the team changed from the Atlanta Ruckus.
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